Unilever’s New Strategies, Dunnes’ Promotion Success, and the Continued Rise of Private Labels

Episode notes

Unilever is shifting its marketing focus to social media influencers, increasing its digital ad spend from 30% to 50%, while also accelerating food brand disposals, aiming to cut €800 million in costs. Meanwhile, Dunnes remains Ireland’s top grocer as shoppers embrace promotions amid inflation. Private labels continue their global rise, with over 53% of consumers preferring store brands due to price sensitivity and quality concerns. Brands must adapt to these shifting dynamics to stay competitive. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

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