Price War in the UK and the 95-year Rivalry between P&G and Unilever

Episode notes

This week, we dive into the £3.5bn supermarket stock market sell-off as Asda triggers a price war. Plus, P&G strengthens its dominance over Unilever, while Unilever bets big on social-first marketing. What does this mean for FMCG brands and retailers? FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

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