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Kellogg’s Bold Moves, Marks & Spencer’s Comeback, and Hyperlocal Marketing
FMCG Weekly · 2025-01-15 · 7 min
Episode notes
This week on FMCG Weekly , we explore three key topics transforming the FMCG industry. Discover how Kellogg’s is reinventing breakfast with a bold £12 million campaign featuring Cornelius the Cockerel and innovative factory upgrades. Dive into an analysis of the 2024 stock market’s biggest winners and losers, including Marks & Spencer’s impressive comeback and Ocado’s ongoing challenges. Finally, learn about the rise of hyperlocal marketing, where brands are using technology and local insights to
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