From Coca-Cola's Q3 revenue management success to luxury brands losing ground

Episode notes

This week on FMCG Weekly , we delve into Coca-Cola's impressive Q3 results driven by price increases, the mixed reception of its AI-generated Christmas ad, and the impact of price hikes on luxury brands, which are losing customers to resale platforms and mid-tier competitors. Tune in for expert insights from Accuris on how brands can adapt to these shifting consumer trends. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management

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