Cost Price Increases: How to Win Over Retailers
FMCG Weekly · 2025-06-06 · 11 min
Episode notes
In this special edition, we explore how FMCG suppliers can navigate one of the industry’s toughest challenges: getting retailers to accept price increases. With input costs soaring and retailers pushing back, fewer than one in four suppliers recover their full requested increase. We present advanced, data-driven strategies - such as shopper segmentation, category value framing, and switching models - alongside five bold, experimental tactics including inflation-linked promo guarantees and failure rebates. The goal: shift the conversation from confrontation to collaboration. Whether you are renegotiating prices or defending margins, these approaches help reframe pricing as a strategic growth lever, not just a cost recovery exercise. FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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