Why Your Website Traffic Is Dropping - and How to Fix It | SEO, AI Search Alizabeth Leng-Barton

Episode notes

Website traffic is plummeting - and it’s not your fault. But there is something you can do about it. In this eye-opening episode of the FinTech Hunting Podcast , host Michael Hammond sits down with digital marketing powerhouse and Rank Writers co-founder Alizabeth “Allie” Leng-Barton to tackle the elephant in the room: AI search is fundamentally changing how people find your website - and it’s killing your organic traffic. Why Google’s AI Overviews, ChatGPT, and Perplexity are replacing traditional search behavior How to rethink your SEO around intent, not just keywords What marketing teams must do now to stay visible, relevant, and lead-generating Why use cases and content strategy are more critical than ever How omnichannel marketing drives better engagement and conversions If you're in fintech, mortgage tech, SaaS, or digital marketing - this episode is your wake-up call. Learn more about Rank Writers:

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