The Sender Reputation Survival Guide with Nicola Selenu

Episode notes

Uh oh…your sender reputation just tanked. Now what? In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible! In this episode, Danielle Gallant and Guy Hanson sit down with deliverability veteran Nicola Selenu, who has spent over 15 years helping top global brands like Groupon, dig themselves out of the poor reputation ditch and back into mailbox providers’ good graces. Nicola shares proven, data-backed strategies to stop the bleeding, fix what’s broken, and start sending signals that mailbox providers actually like. Whether your metrics are murky or you're just trying to stay ahead of reputation risk, this episode’s a must-listen. You'll learn: How mailbox providers score reputation differently and why it changes everything Why consistency beats perfection in sender behavior How to spot the real cause of a deliverability crash Why a 0% spam rate can mean you're already in the spam folder Why domain swaps and warm-up tools often backfire How an accessible unsubscribe link can save your reputation …and more!

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