Crossover | Millennium Live: Email Marketing: Extracting More Juice From The Squeeze
Email After Hours: The Podcast for Email Senders · 2025-09-04 · 39 min
Episode notes
Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights. On this episode, they unpacked one of the most pressing questions in digital marketing today: How do you get C-level executives to truly understand - and invest in - the value of email? Danielle breaks down the tools and strategies marketers can use to make email’s impact crystal clear, from revenue contribution to brand awareness. Guy takes us deeper into KPIs that move the needle, from subscriber lifetime value to accessibility, and reveals how AI is reshaping the future of email performance. Join us for an insightful discussion on #millenniumlive! Listen to the Millennium Alliance Podcast here: Topics we Discuss: (02:21): Metrics that get execs’ attention (04:38): How to speak the C-level language (06:50): Are these email ROI numbers too good to be true?
More from Email After Hours: The Podcast for Email Senders
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- The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust46 / 100
- Why Switching ESPs Won’t Save Your Email Program with Sella Yoffe
- Deliverability Without Borders: Mastering Regional Email Challenges with Alex Coussy