Booking a Ticket to Email Success with Ice Travel Group

Episode notes

Pack your bags for a travel-themed episode of Email After Hours! With the spring and summer vacation season finally on the horizon, email marketers in the travel industry are pulling out all the stops to attract would-be vacationers. But winning subscriber engagement in a saturated industry is no day at the beach. To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more. If you enjoyed this episode then please either: Subscribe, rate, and review on Apple Podcasts Follow ‘Email After Hours’ on Spotify Hit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

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