The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens

Episode notes

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into major retailers like Costco, Target, and Walmart. In this episode of DTC Pod, Colin Flood discusses the ups and downs of their marketing initiatives at Unreal, how they are bridging the gap between retail and digital customer experiences, and what their strategies are for data-driven marketing and budgeting across multiple channels. We also explore how Unreal is leveraging community involvement and consumer networks to drive brand awareness. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. DTC and Retail Marketing Strategies 2. Omni-Channel Presence 3. Retail and Digital Marketing Mix 4. Market Dynamics and Education 5. Amazon Strategy 6. Community Engagement 7. Consumer Network Growth 8. Customer Reactivation Strategies 9.

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