The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth

Episode notes

Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter ! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Pod, Josh joins Blaine & Ramon to break down how to effectively scale creator and influencer initiatives to successfully drive bottom line revenue growth. On this episode of DTC pod we cover: 1. Prioritizing paid social and email marketing. 2. Delegating influencer sourcing and outreach. 3. Negotiating deals focused on consistency. 4. Testing budgets for audience relevance. 5. Building relationships in niche markets. 6. Align Growth's influencer marketing strategy. 7. Repurposing influencer content effectively. Timestamps 00:00 Went bankrupt, transitioned to brand marketing, enjoyed. 06:57 Sponsoring creators, measuring performance, driving sales via influencers. 10:56 Consistency of views crucial for creator partnerships. 12:06 Testing budget needed for influencer marketing results.

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