Voice of the Customer: The Overlooked Engine Behind Scalable Growth

Episode notes

Episode #284: Atri Chatterjee, Chief Marketing Officer at DigiCert, explains why trust is central to scalable growth. He shares how customer proof, platform value, and consistent delivery create stronger buying confidence. The conversation also explores AI, security, and evolving expectations. It offers practical lessons for modern growth leaders. “The voice of the customer is really important because we want to be able to see how that particular product and solution we’ve built manifests with the customer and what value they’re seeing there.” - Atri Chatterjee In this episode, Atri shares how trust is built through product performance, customer proof, and consistent execution. He explains why marketers must translate technical value into business outcomes that buyers understand. The conversation also explores how platform thinking, AI readiness, and adaptability help leaders create sustainable growth in fast-changing markets. Follow Atri Chatterjee on LinkedIn Follow Steve MacDonald on LinkedIn

• The New Rules of B2B Sales Leadership61 / 100
• Customer Access Challenges: Breaking Through Modern Executive Barriers57 / 100
• The New Rules to Sustainable Growth54 / 100
• Modern CRO Leadership: Navigating Trust and Competition
• AI Transformation: Rethinking Modern Revenue Leadership