The Evolving CMO: Owning Strategy Beyond Demand

Episode notes

Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership. “Every single company is a snowflake. You really need to think through that go-to-market strategy, because it informs where you put the wood behind the arrow and where you spend your money. Owning a growth strategy is understanding the category and buyer and helping the business align product capability and revenue go-to-market decisions to become one of the top players.” - Tami Cannizzaro In this conversation, Cannizzaro explains how CMOs are shifting from demand generation leaders to strategic growth owners. She outlines how AI reshapes team structures, enables deeper personalization, and strengthens category-focused go-to-market strategies.

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