From Personalization to Cohorts: A CRO’s ABM Evolution

Episode notes

Episode #262: Sagi Reuven, Chief Revenue Officer at Deepdub, explains how ABM must evolve in an AI-driven market. He explains why trust and market knowledge set demos apart from production outcomes. He explains that sellers must communicate the roadmap and execution, not just the product. He closes with a lens for enterprise ABM that starts with the size of the customer problem. “Successful ABM is about building something really unique and doing something new with your clients. Is this a $100 million problem I can help my client solve? If the answer is yes and you understand that, then you probably have a play that will lead to an enterprise deal.” - Sagi Reuven This conversation breaks down how ABM changes in an AI-driven market, where buyers judge vendors by production outcomes, not demos. Sagi shares how trust is built through honest guidance, clear roadmaps, and real execution support. He also explains how to qualify opportunities based on the size of the customer problem to secure enterprise-level deals. Follow Sagi Reuven on LinkedIn Follow host Steve MacDonald on LinkedIn

• The New Rules of B2B Sales Leadership41 / 100
• Customer Access Challenges: Breaking Through Modern Executive Barriers37 / 100
• The New Rules to Sustainable Growth34 / 100
• Modern CRO Leadership: Navigating Trust and Competition
• AI Transformation: Rethinking Modern Revenue Leadership