“You’re Tracking Metrics, Not Listening” & It Shows ft. Jazmin Griffith

Episode notes

Most brands are looking at the wrong data. Worse still? You don’t know what to do with it. This week, Verity sits down with Jazmin Griffith (Social Strategist, Content Creator, and Founder @ Social Listening Studio, queloque?). Jazmin pulls back the curtain on what real listening looks like today - and why it’s about far more than sentiment & mentions. From decoding niche communities to spotting Reddit-born Super Bowl ideas, Jazmin reveals how brands can shift from ‘monitoring’ to meaningful intelligence . If you’ve ever asked, "what do we actually do with this data?", this chat delivers your answers, fast. Listen to learn how to: Use The 5 Cs to Guide Listening: Jazmin’s framework covers Content, Culture, Community, Creators, and Channels; and shows how to unlock insights across all of them. Get Past Vanity Metrics: Surface-level engagement doesn’t tell the whole story. Hear how to uncover what’s really working. Spot What Creators Aren’t Saying: Jazmin explains how the most valuable signals are often hidden in broadcast channels, DMs, Substacks, and Slack groups.

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