You’re Not Shadowbanned, You’re “Sleeping On Social Search” ft. Beth Thomas

Episode notes

Your resident social media experts are here, deep diving on the most underrated tool in the modern social media toolkit - social search. Right now, it’s the biggest missed opportunity you might not be talking about. More than a buzzy phrase, properly utilizing social search will be a game-changer for brands looking to keep strategies fresh and stay ahead. This week, Verity meets with the expert on why & how we should be embracing social search, Beth Thomas (Director of Social @ Frankly | ex-TikTok, ex-Deliveroo & one of LinkedIn’s Top 25 Marketers to Watch). From tactical advice that will change the way you create for socials, to candid industry chats exposing how we’re all really feeling, this episode has it all. (And yes, we really did go there.) Tune it to learn: Why Social Search Is More Than A Trend: Forget SEO. Gen Z is using TikTok and Instagram as their search engines. But is your brand’s content searchable? From adding native text to tagging locations, Beth explains why every post needs to “teach” the platform what it’s about to get discovered by the right people. How To Get More From Your Creators: The best briefs are… brief.

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