Win Hearts Like WYSE London: How Marielle Wyse Turns Feedback Into Fashion Gold & Fan-Led Advocacy

Episode notes

What’s better than building a brand for your audience? Building it with them. From starting with 5 cashmere jumpers at a trade show to serving 150k+ brand fans & a cult following, Marielle Wyse has built her brand entirely through customer co-creation. This week on the podcast, Verity welcomes Marielle (Founder & Director @ WYSE London) for an entirely expert take on fostering Brand Advocacy. During lockdown, Marielle turned her living room into a creative studio - using Instagram Lives and raw, unscripted moments to meet her customers where they were. The result? A brand built on trust, dialogue, and joy; one that doesn’t just sell clothes, but helps women rediscover their “fashion mojo”. Tune in to hear her take on: Two-Way Dialogues on Instagram: Marielle’s Instagram Lives transform customers into collaborators. By inviting them to share what they truly want from the brand, whilst also connecting on causes that matter, WYSE fosters a sense of inclusion that feels real and relatable. Marielle’s process is refreshingly simple; send a suitcase of clothes home, set up a rail, and let fun & engagement lead the way.

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