Why The Old Brand-Influencer Playbook Is Dying (& What You Can Do About It) ft. Gigi Robinson

Episode notes

Affiliate links? No thanks. Pop-ups over panels? Think again. A content creator using AI to replace herself? Now we’re listening. Season 2 of Building Brand Advocacy is officially in-swing. This week, Verity’s in New York with Gigi Robinson - a Creator Expert, Social Specialist, Founder, Chronic Illness Advocate, and trusted partner to brands like Liquid IV, obé Fitness, and Stanford University (yes, really). If you want a real-time pulse check on how creators are thinking (and how your brand should be collaborating) you won’t find a realer guide than Gigi. The partnerships that worked in 2017? They don’t land in 2025. The best creators now expect co-creation, cross-platform collaboration, and a seat at the strategy table. It’s time to ditch the playbook, and build something better. Turn this episode on & up to learn how to… Bin the Conversion-at-All-Costs Model: Gigi breaks down why affiliate deals often miss the mark, and how misaligned incentives turn creators into unpaid salespeople. Instead: hybrid models, consent-first structures, and a focus on value over volume.

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