What Brands Can Learn From Charli XCX & Beyoncé (& Use It To Win) ft. Joel Marlinarson

Episode notes

Engineering joy > selling stuff. It’s really that simple. (But how do you do it?) This week, Verity sits down with Content Creator, Social Strategist, and ‘Coldest Creative’ Founder, Joel Marlinarson. Together, they unpack the intersection where fashion, food, music, and culture collide online - and what smart brands are doing about it. Joel’s built a platform decoding brand moves for his audience (over on @coldestjoel), while building for brands behind the scenes. He shares what’s working, what’s next, and what most brands are missing entirely. Turn this on & up to learn how to… Brand Like a Musician: From Cowboy Carter to Brat, musicians are leading the experiential game. Joel breaks down why brands should start thinking more like them. Win with Small Joys: The "little treat" moment is more than a trend. Discover how food, feeling, and brand identity fuse to create Advocacy-ready experiences. Track What Actually Matters: Forget followers. Joel shares why repeat commenters and micro-engagements are the real signal of brand love. Build In-Jokes & Icons: Learn how obscure memes, emoji signals, and recurring brand language can create loyalty (and drive people to comment).

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