The Symprove Strategy: Turning Gut Feelings & True Connections Into Brand Growth ft. Carol McEvoy

Episode notes

Brands are starting to get serious about Advocacy. Few understand what it takes to build it. Here’s the truth: You can’t buy real Advocacy. You have to earn it. That’s exactly what Carol McEvoy (Head of Social, PR & Advocacy @ Symprove) has spent years perfecting. From gut health to brand health, Carol and her team have built one of the most genuinely trusted communities in wellness. No shortcuts. No gimmicks. Just real people sharing real experiences - because they want to. Sitting down with Verity, Carol unpacks what brands get wrong about Advocacy. She shares expert insight & first-hand success tactics from Symprove’s journey to get things right, too. Let’s get into why you should… Stop Confusing Advocacy With Influencer Marketing: Brands that rely solely on paid partnerships miss out on the organic, long-term impact of real brand fans. Carol explains why influencers can be Advocates, but not all Advocates are influencers. Build Advocacy From Within: Employees should be your first Advocates, as passionate teams create passionate communities. Learn how Symprove ensures its entire internal team believes in the product before asking anyone else to.

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