Short is Sweet, Long is Loyal: Cracking the Code for Creator-Led Video in 2025 ft. Victoria Blinova

Episode notes

Advocacy at scale is the future of fashion & beauty marketing. Video is how you get there. In 2025, consumers are demanding realness (but you already know that). Brands that meet them with honest, engaging content are the ones building trust. It’s not about creating any video; instead, it’s about using the right formats for the right message. Success demands more than creativity, but requires a process-driven approach and real investment in creators who align with your brand. For the last chat of 2024, Verity is joined by Victoria Blinova (Senior Strategic Partner Manager @ YouTube). Victoria unveils the tactical tips that turn creators into brand powerhouses, and struggling channels into million-subscriber success stories. (And yes, she’s been the strategist successfully responsible for this.) Diving into her expert knowledge, Victoria reveals how any brand can dominate in the creator economy - all through a mastery of video content. Listen on to learn: Turn Creators Into Growth Partners: Forget quick fixes. Victoria shares underrated ways to build authentic, lasting relationships with creators who really love your brand.

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