Scamp & Dude’s Blueprint For Brand Advocacy: Jo Tutchener Sharp’s Founder Story

Episode notes

How do you cultivate a deeply dedicated community in fashion? You transform it into a force for good. For this episode, Verity is joined by Jo Tutchener Sharp (Founder & CEO @ Scamp & Dude). Diving deeper than this podcast has before, they explore Jo’s story and the incredibly real impact it had on her drive to build something meaningful. After navigating personal highs and lows - including major surgery, surviving cancer, the launch of Scamp & Dude, and going live with Liberty London in less than ten months - Jo’s story is one of resilience and impact. To date, the brand has donated more than 53k scarves to women going through similar treatment; and thousands more Superhero Sleep Buddies to children impacted by their mothers’ treatments. Scamp & Dude is not your average fashion brand, but one the whole industry can learn from. Balancing commercial success with charitable goals, their superpower-infused branding connects with vast audiences for one reason - everyone could use a boost sometimes. From experience, Jo knows exactly how to… Build Authentic Customer Relationships: The magic of Scamp & Dude lies in keeping things real - no forced strategies.

• Cannes Lions CMO on Community, Advocacy & What Actually Moves Revenue63 / 100
• Is The Creator Economy Broken? ft. Manuel Albuquerque63 / 100
• How Grace Andrews Builds A Content Strategy In 5 Steps64 / 100
• Building TRIP: How a Challenger Brand Conquered the Wellness Drinks Market 65 / 100
• Is your brand engineered for advocacy? | The Advocacy Maturity Model63 / 100