Red Flags In Marketing: The Low Down From The World’s Biggest Brands

Episode notes

TikTok’s not slowing down. Reddit’s rising. Creators are turning into strategists. And brands? They’re either adapting - or falling behind. Recorded live in New York at the Brand Advocacy Summit, this special episode of Building Brand Advocacy throws six sharp minds into a game show-style debate (hosted by Verity) on what’s actually next in culture, social, and the creator economy. From red flags to green flags, beige flags to bold predictions for the year ahead; this chat doesn’t hold back. Hear from: - Madisen Theobald (Global Director of Social Creative @ M.A.C Cosmetics) - McKinley Hart (Director of Social Media @ SoulCycle) - Gabriel Gomez (Head of Social & Community @ MCoBeauty) - James Denman (Brand Strategy & Marketing Expert) - Brandon Smithwrick (Creator, Advisor & Content Strategist) - Maksim Tokarev (Senior Social Media Manager @ Loop Earplugs) For their hottest takes on why… AI-generated UGC could get banned Threads, Reddit & Broadcast Channels are in for discovery YouTube Shorts might not be worth the big bucks (yet) Intimacy is the new influence & the DMs are where it’s happening … and much more. If your brand is still playing by the 2020 rulebook, stop. Listen.

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