Marketing Isn’t Boring, You Are: Inside The Comedy Content Engine That’s Breaking Social's Rules ft. Henry Hayes

Episode notes

Not Hot Take: Marketing shouldn’t feel like a meeting. It should move you. This week, Verity sits down with Henry Hayes - Head of Marketing @ Passionfruit and the comedic content machine reshaping how brands build attention, internally & externally. Whether you know Henry from his LinkedIn comedy bits or his unconventional marketing strategies at Passionfruit, this conversation peels back the layers on what today’s brand teams really need to nail. Think funny’s overdone, or simply isn’t for you? Think again. Press play to hear: Brand vs. Performance? That’s Old News: Henry shares why separating the two is a risk in 2025 and beyond - and what should be done differently. Behind the ‘Comedy Content Machine’: From Stan parodies to ‘The Bear for Marketers’, Henry breaks down how he ideates - and why truth always trumps polish. Why Passionfruit Doesn’t Spend on Ads: And what their founder said that changed everything. How to Unlock Employee Creators: Why leadership’s job is to get out of the way, and let their teams build personal brands that fuel business growth.

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