Make Brand Content People Actually Want To Watch, According To A Creator ft. Miranda Shanahan

Episode notes

How do some brands thrive on social while others struggle to make an impact? The best know they’re not just competing with other brands - they’re competing with viral creators, meme accounts, and even second-screens. So, here’s your tactical framework for standing out in the never-ending scroll. This week, Miranda Shanahan (Brand Consultant & Content Creator on @mirandadoesbrands) joins Verity to break down how brands can win attention, keep it, and convert it into lasting impact. With a career spent dissecting what makes content perform (and what makes it flop), Miranda offers tried & tested advice for short-form success. By now, it’s clear - brands need to think like creators. The ones that do are building entertainment-first content worlds, owning trends instead of chasing them, and turning social engagement into real business results. Turn this episode on and up to learn how to… Ditch The ‘Viral’ Mentality & Build A Repeatable Content Engine: Going viral is not a strategy. Miranda explains why the brands that win are the ones who nail scalable, signature content formats - and why 90% of your content should be proven, with 10% for experimentation.

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