Inside Trinny London, Benefit & MADE.com: The Truth About Building Brand Advocacy

Episode notes

Are you building a real community around your brand or just spending budget on meaningless partnerships and vanity metrics? In this episode of Building Brand Advocacy, Verity sits down with marketing consultant Lauren Spearman who has worked with Global brands including Benefit Cosmetics, MADE.com, Trinny London to unpack what genuine advocacy looks like today vs. a decade ago and why most influencer strategies are still stuck in 2014. We go deep on how to move from fabricated, performance-led “community” to truly invested brand advocates who buy, refer, and defend your brand online. In this episode, you’ll learn: Evolution of brand advocacy over the last 10 years How Benefit Cosmetics build a ‘warm’ brand through effective influencer strategies How to find organic advocacy in your existing community How to build real relationships with your influencer partners What went into creative authentic advocacy at MADE.com The work behind Trinny London Tribe CMOs, brand and social leads, and anyone tired of pouring budget into influencer campaigns that don’t convert into real advocacy, retention, or revenue, this episode is for you.

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