Influencer Marketing is Dead: Here is What Replaced It

Episode notes

Is Influencer Marketing officially dead in 2026? The era of paying for posts and chasing reach is breaking down. Influence hasn’t disappeared, but it has shifted, out of platforms and into people. In this episode, we unpack why the traditional digital marketing playbook is no longer fit for purpose, and how leading brands are reorganising around Brand Advocacy activating customers, creators, and communities as a measurable growth engine, not a one-off tactic. We discuss the huge shift from "buying attention" to "earning trust" and reveal the exact team roles you need to hire (and fire) to succeed in this new landscape. If you are a CMO or marketing leader still relying on 2024 tactics, you might be wasting your budget. In this episode, we cover: The "Death" of traditional influencer marketing The current state of brand advocacy in 2026 Why your digital marketing team structure is failing you How to pivot from paid reach to community led growth Actionable steps to turn customers into your best marketers Listen to the full conversation to future-proof your brand strategy.

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