How You Make Influencers & Affiliates Your Advocates (Not Just Your Megaphones) ft. Lowri Evans

Episode notes

Brand budgets? Tighter. Expectations on creators? Higher. Welcome to the new era of influencer marketing; where performance matters most, platforms are merging, and brands can’t afford to get it wrong. Kicking off Season 3, Verity sits down with Lowri Evans - an influencer strategy expert with experience at VIEVE, Coco & Eve, Revive Collagen and more. Fresh from going freelance, Lowri breaks down the real rules of modern creator marketing; from Spark Ads to affiliate programs, and why relationship-building still outperforms pay-to-play. Turn this episode on & up to learn how to: Merge Performance & Brand Marketing: It’s time to bin the silos. Lowri shares how results and relationships can (and should) work together. Get Smart About Affiliate Programs: From ShopMy to real ROI, Lowri explains how the smartest brands are tracking impact without diluting brand. Build Real Relationships with Creators: Forget transactional. Learn why taking milestones seriously might be your highest-converting move. Use Spark Ads to Supercharge Results: TikTok content that converts? Spark it. Lowri walks through the what, why, and how.

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