How To Win On Social In 2025: Swipe-Left Storytelling, Long-Form’s Comeback & The Creator Economy ft. Lia Haberman

Episode notes

2025 is coming in hot. Is your brand ready to thrive in the era of co-creation? This week on the podcast, Verity welcomes back the incomparable Lia Haberman - leading authority on the creator economy, social media savant, and the ultimate forecaster on what’s next. If you’re in fashion, beauty, or any space where community & content matters (spoiler: that’s everywhere), this episode is your tactical guide to the year ahead. From Lia, you’ll learn about: The Power of Co-Creation: Customers aren’t just buying - they’re building with you. Lia spills how brands like E.L.F. Cosmetics and Netflix turned audience feedback into blockbuster products and campaigns. The takeaway? Your next big idea might be hiding in the Comments section. Influencers, Reimagined: Forget the airbrushed perfection of yesterday. 2025’s creators are experts, superfans, and relatable voices. Lia unpacks how beauty brands are leading the charge in harnessing this shift to connect, convert, and dominate; and what you can learn from them. Content That Actually Connects: Swipe-left storytelling. Long-form's comeback. Collage culture. The next big content moves are here.

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