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How To Build A Community-Led Brand From Scratch (If I Started Over) | Sophie Miller’s Masterclass
Building Brand Advocacy · 2026-03-11 · 23 min
Episode notes
In this mastermind episode, Sophie Miller (founder of Pretty Little Marketer) breaks down the exact tactical steps she’d take to build a high-engagement community from scratch in 2026. If you’re a brand, marketer or founder trying to turn followers into a real community engine, this episode is a step-by-step guide to catapult your community strategy. In this episode, you’ll learn: 00:00 Introduction to community building 00:56 The Platform Strategy 05:06 Step 1: Connection Point 08:19 Step 2: Mission Sentence 11:09 Step 3: Connection To You, Connection To Each Other 16:24 Step 4: Thin Content New episodes every Wednesday - subscribe so you never miss an episode.
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