Here’s How You Build An Entire Campaign From One Influencer Post ft. Keith Bendes

Episode notes

Most brands see influencer content as single posts, even when they’re part of long-term partnerships. The best brands see these posts as the start of entire campaigns. Creators are more than marketing channels - they’re shaping culture, setting trends, and even launching products that outperform legacy brands. This week, Paul welcomes Keith Bendes (Forbes Contributor, Creator Expert & VP of Strategy @ Linqia) to the podcast. Having spent years advising global brands, Keith knows the most impactful ratio of brand-to-creator content, why “unsexy” industries actually need creators the most, and how smart brands are using a mix of CGC (Customer-Generated Content) & paid media to scale trust at speed. You’ll learn how to: Go From One Post to Full-Funnel Impact : The strongest brands don’t solely run influencer campaigns - they integrate content from each one into every marketing touchpoint. The same creator content that wins on TikTok should be repurposed across paid, CTV, and even OOH. Partner with Influencers Before They Compete with You: Creators are selling products, yes. They’re also launching their own.

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