From Nike’s Strategy To Bugaboo’s Cult Strollers, Here’s How You Win Hearts (& Markets) Like The Expert Who Did It aka. Jeanelle Teves

Episode notes

What happens when you build brand love from the ground up - and actually mean it? You get an approach that’s part Nike discipline, part Bugaboo heart, and it works. Dive into the tactical how of scaling a brand through hyper-local community building, influencer relationships that last years , and turning your customer service team into your brand’s secret weapon. Paul sits down with Jeanelle Teves (Chief Commercial Officer @ Bugaboo | ex-Nike) to unpack the brand’s standout growth in North America, hearing exactly how they’re rewriting the rulebook for consumer-first marketing. Jeanelle’s expertise in blending brand heritage, innovation & Advocacy offers a masterclass in what today’s fashion, beauty & lifestyle brands should be laser-focused on. Turn this one up to learn how to... Niche Down to Scale Up: Bugaboo’s local-first strategy is a sharp reminder that deeper beats wider. Jeanelle shares how focusing on key territories and growing real-world communities supercharges digital brand perception, and why brands spreading themselves too thin risk irrelevance.

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