Everything On 'Earned Media Value' You've Ever Wanted To Know, From The No.1 Expert aka. Conor Begley

Episode notes

What’s driving the next wave of influence in Fashion & Beauty marketing? Earned Media Value. It’s the metric brands can’t stop talking about, for good reason. Conor Begley (Chief Strategy Officer @ CreatorIQ) is here to break it all down. This week on the podcast, Paul sits down with Conor to explore the exact science behind EMV (Earned Media Value) & the strategies brands need to scale meaningful impact. By now, it’s clear the brands dominating the conversation - and their markets - know how to build authentic, long-term partnerships. (Spoiler: if your influencer marketing strategy isn’t prioritizing retention, you’re leaving value on the table.) They’re blending creativity, data & connection to increase their share of voice, and turn conversations into conversion with creators who get it. Tune it to learn how to: Unlock the Power of Earned Media Value: Learn why EMV is more than a buzzword. Conor explains how it ties directly to market share shifts, helping brands like Gucci, Prime, and Rare Beauty capitalize on their share of the conversation. Retain Influencers, Not Just Recruit Them: Retention is everything.

• Cannes Lions CMO on Community, Advocacy & What Actually Moves Revenue63 / 100
• Is The Creator Economy Broken? ft. Manuel Albuquerque63 / 100
• How Grace Andrews Builds A Content Strategy In 5 Steps64 / 100
• Building TRIP: How a Challenger Brand Conquered the Wellness Drinks Market 65 / 100
• Is your brand engineered for advocacy? | The Advocacy Maturity Model63 / 100