Calling BS On The Beauty Industry: How The Inkey List Became A $100M Skincare Brand Without Selling Out

Episode notes

Scaling fast can cost a brand what matters most… Your connection to community. So, when a Founder cracks the code to growing both the bottom line & Brand Advocacy globally, learning from them becomes unmissable. In a world of trends, viral moments, and short-term wins, Colette Laxton (Co-Founder @ The Inkey List) is openly calling BS on the pace of the beauty industry. Her mission? To make skincare simple, accessible, and authentic - for everyone. This week on the podcast, Colette sits down with Paul to share how she and her team built a $100M+ skincare brand in just six years without sacrificing their core values. Colette’s insights are gold for any brand builders who want to scale while staying true to their brand ethos. (Aka, all of you.) Hit play to discover how to: Build on Transparency, Not Tricks: When The Inkey List launched, ingredient lists were unheard of on beauty websites. Colette set out to empower consumers with straightforward education, not marketing magic. Learn how this no-BS approach created a fiercely loyal community. Turn Shortcuts Into Long-Term Wins: Fast growth can tempt brands to cut corners.

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