Brand x Performance: The New Rules for Fashion & Beauty Growth ft. Ana Andjelic & Nathan Jun Poekert

Episode notes

It’s the buzzword combo every CMO wants to crack, but few actually have. Recorded live at the Brand Advocacy Summit: New York, this chat dives deep into what it really means to blend culture & performance - with two of the sharpest minds in brand today. Ana Andjelic (Global Chief Brand Officer @ Esprit) and Nathan Jun Poekert (Brand Strategist & CMO Advisor) bring radically different lenses to one big challenge: how do you grow a brand that actually means something and performs? This is a no-fluff, all-strategy conversation. Covering: Why most marketing is stuck in reactive chaos ⭐️ What the best brands are doing differently The missing metric: cultural impact as a KPI (& how to track it across teams) Why influencer marketing fails when measured like performance media The rise of the "social franchise” How to structure teams that don’t kill creativity or speed in the name of metrics If you're a brand, a marketer, or a leader trying to build for the next decade - not just the next quarter - then tune in. Chapters 00:00 - Welcome to Culture x Performance (Live from NYC) 01:30 - Marketing in Chaos: What’s Really Going On 04:10 - The Story vs.

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