Ben Gallaga's Blueprint: How Luxe Collective Makes 34% of Its Revenue On TikTok Shop

Episode notes

Brand builders, take a peak into our crystal ball. There’s you, your entire marketing team, and a whole lot of TikTok Lives. Social Commerce is growing fast, and it’s clear that brands leveraging it early are reaping the rewards. That’s why industry leader, Ben Gallaga, has decided to break his silence - sharing how he’s built an iconic brand by going all-in on TikTok Shop, so you can too. Live from the Social Commerce Summit: Autumn Edition, Ben (Founder @ Luxe Collective) sat down with Paul for a conversation equal parts business smarts & real talk. Knowing this space better than most, Ben is fast carving a space for pre-love luxury on TikTok - having turned the channel into 34% of the brand’s revenue since launching in July. By staying adaptable, authentic, and relentless on socials, Luxe Collective has built a loyal following of passionate brand fans & Advocates. Even setbacks - like over-hiring, a break-in & investing in content that didn’t work - have been used to take massive steps forward with community connection.

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