Advocacy 101: Nailing Content, Building Creator Relationships & Winning On Platforms in 2025

Episode notes

The best brands aren’t just broadcasting. They’re building with their audiences. Welcome to a special Advocacy 101 episode, where we remix four expert insights on what’s next into one tactical guide. Jo Bird (Creative Consultant | ex-Lounge, ex-Gymshark), Holly Chapman (Head of Brand @ Papier), Victoria Blinova (Senior Strategic Partner Manager @ YouTube), and Lia Haberman (Creator Economy Expert) break down the key shifts shaping content, creators & the social media landscape in 2025. Tune it to learn why you should: Co-Create at Scale: Broadcast channels, TikTok Lives, and real-time audience input are more than engagement tools - they’re shaping the future of brand strategy. Hear how REFY, Gymshark, and Papier are turning everyday consumers into collaborators from Jo & Holly. Balance Short-Form & Long-Form for Maximum Impact: Short form grabs attention, but long form builds deep relationships. Victoria & Holly know the smartest brands are mixing viral moments with docu-series, podcasts, and Substack sponsorships to create lasting impact. Leverage Live Commerce & Personal Branding: Founders aren’t just behind the scenes anymore.

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