Advocacy 101: How Founders Turn Creators, Customers & Employees Into Brand Champions

Episode notes

The strongest brands aren’t built through ads. They’re built through people. Welcome to a special Advocacy 101 episode, where five expert insights are remixed into one helpful guide. The time, it’s Founders’ takes on turning creators, customers, and those in your brand network into your most powerful brand champions. Featuring lessons from Lucy Aylen (Founder @ Never Fully Dressed), Marielle Wyse (Founder & Director @ WYSE London), Haeni Kim (Founder & Creative Director @ KITRI), Lucy Toone (Founder @ TOMM Jewellery), and Francesca Kelly (Co-Founder @ Soru Jewellery), this episode breaks down how modern brands win by putting real people at the center of their marketing. Tune in to learn why you should… Make Customers Your Best Influencers : Before influencer marketing was an industry engine, Never Fully Dressed built a brand powered by everyday customers. Lucy shares why micro-influencers and engaged buyers drive more sustainable growth than big-name creators. Understand That Not Every Founder Should Be the Face : WYSE London’s Marielle explains why pushing a founder into the spotlight doesn’t always work - and how brands can find the right voices to represent them.

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