How Omneky competes on distribution as AI commoditizes ad creative production | Hikari Senju

Episode notes

Omneky is an agentic advertising platform built on a thesis Hikari has been executing against since 2017 - that generative and agentic AI would eventually automate the full creative and campaign management workflow of advertising agencies. In this return episode of BUILDERS, we sit back down with Hikari Senju three years after his first appearance to examine how the platform has evolved from an early AI creative tool into a fully autonomous end-to-end advertising system, and what the arrival of truly capable agentic AI means for how businesses compete for attention.

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