Mastering Pricing Strategies in the Freight Industry with Beau King

Episode notes

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Beau King, Senior Director of Global Markets at FreightWaves. Join them as they explore: Beau’s career journey Technology and automation Data analysis The intersection between different roles in the industry The importance of pricing Beau King is the former Director of Pricing at RXO and currently serves as Senior Director of Global Markets at FreightWaves. His career spans across a number of logistics and transportation companies, and he has experience in pricing automation and strategy, influencing algorithms and pricing architecture, and developing new ways to leverage technology for pricing in transportation markets. Episode Highlights: [09:30 - 11:53] - While there can often be mistrust between brokers and carriers, Beau says that it is vital to build strong relationships with carriers, especially owner-operators. Beau focuses on understanding the preferences and limitations of carriers, such as where they like to operate, what type of freight that they prefer, and the pricing they find acceptable.

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