#137 - Practical Strategies to Foster Customer Obsession with Prayag Narula, CEO and Co-Founder of Marvin

Episode notes

What company isn’t “customer obsessed”? Well, a lot, as it turns out. That’s not for lack of caring - but building a customer-centric culture is easier said than done. And how you do this depends on whether you’re starting from square one or trying to change a company’s culture from the inside. According to Prayag Narula, CEO and Co-Founder of Marvin, changing a culture towards customer centricity requires starting from the bottom-up. Building something new? Leaders should be obsessing over customer feedback, actively placing research and customer insights front and center from the very beginning. In this episode of Awkward Silences, Prayag sits down with Erin and Carol to discuss his strategies for building a customer-centric product culture at Marvin. Tune in to learn more about what it means to obsess over customers, doing research versus using research, how customer centricity is put into practice at Marvin, and more.

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