The Truth About AI SEO Tools for Entrepreneurs to Fix Rankings Using Better Prompts -Rebekah Edwards
AI for Business Owners · 2025-08-20 · 50 min
Episode notes
In this episode of the AI for Business Owners Podcast, Jeff Torello talks with Rebekah Edwards , the Co-Founder & CEO of Clara - Organic SEO Agency and soon-to-be book publisher, about how AI is transforming the world of SEO, where current tools fall short, and how deep research features and smart prompting can unlock meaningful efficiency. Rebekah shares her thoughts about how she uses tools like ChatGPT and ClearScope for SEO insights, the power of deep research with proper prompting, and her vision for creating smarter AI-driven SEO software. They explore practical use cases, prompt engineering best practices, and the limitations of existing AI SEO tools that don't account for real-world search behavior. Jeff introduces the concept of the Model Context Protocol (MCP) and how it may completely reshape how people interact with content and brands in the future, away from traditional search engines and towards agent-powered decision-making. Whether you're an SEO pro, a curious founder, or just exploring how AI fits into your business, this episode is packed with grounded, practical insights.
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