The B2B Marketing Reality for Founders to Achieve Long-Term ROI with AI Strategy - Khaner Walker

Episode notes

In this episode, host Jeff Torello talks with Khaner Walker , founder of ArcSense Communications , about navigating the evolving landscape of marketing with the support of AI. With over two decades of experience spanning corporate leadership at Lenovo and Syneos Health to launching his own marketing agency, Khaner offers invaluable insights into what actually works in modern marketing. The conversation covers realistic timelines for ROI, how B2B and B2C marketing differ, the essential prep work that sets campaigns up for success, and the strategic use of AI to amplify results without losing the human touch. You'll hear how Khaner is supporting both corporate clients in life sciences and indie musicians through tailored marketing approaches, and why full automation isn't always the answer. From AI-enhanced tools to grassroots client success stories, this episode is a must-listen for anyone trying to blend marketing, creativity, and tech. Key Takeaways The realistic ROI timelines for B2B vs.

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