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AI for Business Owners

How AI Search Forces PR Leaders to Abandon SEO and Master GEO Strategy with Angela Betancourt

AI for Business Owners · 2025-10-22 · 50 min

Episode notes

In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Angela Betancourt , founder and CEO of the Betancourt Group , for a dynamic and insightful discussion about the evolving intersection of AI, memory, marketing, and customer experience. Angela shares how she uses tools like ChatGPT as a creative assistant in her professional and personal life, and Jeff explains the emerging world of agentic AI, where intelligent systems will take autonomous actions on behalf of users. This episode tells what memory, personalization, and AI ethics mean for marketers, brands, and consumers. If you're in PR, communications, or any customer-facing industry, this conversation is essential listening.

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