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Accounting Firm Growth Strategies

From Local Search to New Clients: Turn Your Google Profile into a Growth Tool

Accounting Firm Growth Strategies · 2025-09-25 · 35 min

Episode notes

Want more accounting clients without adding more hours to your week? One of the easiest growth tools that's already available to you is your Google Business Profile. Many accounting firms set up a profile but don’t fully optimize it. This means missed visibility in local search, fewer referrals, and lost opportunities to expand your client base. 0:00 From Local Search to New Clients with Google Business Profile 5:15 Complete Your Google Profile to Stand Out from Competitors 10:30 Virtual Business Address Setup and Location Strategy 15:45 Getting Client Reviews Without Being Pushy 21:00 How to Handle Negative Reviews Like a Pro 26:30 Google Business Profile Posting Strategy for Lead Generation 31:15 Tracking ROI and Client Results from Google Profiles In this episode of the Accounting Firm Growth Strategies Podcast, I’m joined by Becky Livingston of Penheel Marketing to show you how to turn your Google Business Profile into a powerful client-attraction tool. You’ll learn how to: • Use your Google Business Profile to attract new accounting clients. • Apply local SEO strategies for accounting firms to boost search visibility.

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