The Sales Playbook for Founders | Startup School

Episode notes

Navigating B2B sales for the first time can feel slow and overwhelming.Drawing from his experience founding Monzo and GoCardless, YC's Tom Blomfield shares his playbook for running a tight sales process that lands real, recurring revenue. He walks through each step - free and paid pilots, opt-out contracts, long-term deals - and shows how to prove value and close customers.

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