Craig Nowitz and Ryan Martyn on tech price spikes in South Africa

Episode notes

RAM, SSDs, GPUs, CPUs - the tech building blocks behind everything from laptops to media players - are getting harder to source and more expensive by the week. On What’s Next, host Aki Anastasiou is joined by Craig Nowitz (CEO) and Ryan Martyn (Co-founder, Sales & Marketing Director) from Syntech Distribution to unpack what’s really behind the supply crunch - and why it’s not a “COVID-style” blip. They explain how hyperscalers racing to build AI infrastructure are soaking up global capacity, pushing manufacturers toward higher-margin enterprise memory, and triggering sharp price increases that filter straight into South Africa’s consumer and corporate IT budgets. The conversation also gets practical: what procurement teams should prioritise in 2026, why Windows 11 hardware readiness has become a security issue, and how businesses can adapt by moving faster, planning smarter, and considering alternative hardware choices. If you’re responsible for IT upgrades - or you’re wondering whether to buy now or wait - this episode lays out the market reality and the smartest moves to avoid getting caught out.

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