664. Working Session: Build Your Next Two Weeks of Content in 1 Hour - Julia Campbell

Episode notes

If creating content feels like a treadmill you can’t quite step off, this Working Session is your reset button. We brought in nonprofit marketing expert and author Julia Campbell to teach you how to build a simple, sustainable content calendar for your next two weeks — in under an hour. Julia walks us through her signature approach to content planning: one rooted in clarity, consistency, and choosing the platforms that actually support your goals. You’ll learn how to identify your core content buckets, repurpose stories across channels, and build a weekly rhythm that doesn’t burn you out. Top 3 Takeaways: Build Around Four Buckets: Impact, Engagement, Authority, and Human-Centered content give you a reliable weekly structure. When your buckets are clear, your content becomes far easier to plan. Work With Your Capacity, Not Against It: If you can’t build your content calendar in an hour, you're probably on too many platforms. Julia breaks down how to evaluate where your audience truly is, what each channel does best, and how to double down without overwhelm.