Crystal Widjaja (Gojek) Unlocks the Secrets of Unmeasurable Metrics and Extracts Lessons from Convoy's Downfall!

Episode notes

This week, we are joined by Crystal Widjaja, a data-driven product expert. Crystal has held product and data leadership roles at various companies, including Kumu and Gojek, a super app and delivery and logistics platform in Southeast Asia. In these roles, she led data teams and product teams. Crystal is also a prolific contributor to Reforge, providing valuable insights through our programs, blog, and artifacts. If you enjoy what you hear in the podcast, you can find more of Crystal's rich insights at Reforge.com . This week, we will be discussing: Jason Cohen's blog post on "Metrics That Cannot Be Measured Even in Retrospect" and the challenges faced by data-driven product leaders. The lessons that product leaders can learn from the failure of Convoy, a major player in the freight brokerage business. Challenges of Being a Data-Driven Product Leader We're starting with Jason Cohen's article in which he makes three key points: 1) Some widely discussed metrics, such as the impact of a single feature on product revenue, are not easily quantifiable. Why? Customers often ask for many features during the buying process, but they end up not using them.

• OpenAI’s Triple Threat: ChatGPT Apps, AgentKit, and Sora75 / 100
• Credit Anxiety: When Nobody Knows What AI Really Costs79 / 100
• GPT-5 After the Hype: Strategy, Monetization & the Next Billion Users66 / 100
• AI Data Wars & Claude's Growth Loops: Who Owns the Fuel & Wins the Race?
• AI's Distribution Shift: The Land Grab Ahead - Unsolicited Feedback S3E8