638. Nir Eyal, Author of Beyond Belief

Unleashed · 2026-03-09 · 45 min

Episode notes

Show Notes: Nir Eyal, author of Hooked and Indistractable , talks about his new book Beyond Belief . Nir explains the inspiration for writing the book and the book's purpose: to help people process information and put it into practice. Nir shares his motivation for writing the book, focusing on the psychology of motivation and the importance of perseverance and adaptability. He talks about the missing component in moving from belief to action, and discusses the concept of motivation as a triangle, emphasizing the role of belief in sustaining motivation. Beliefs Affecting Perception The conversation turns to stories from the book about beliefs affecting perception, such as the Toyota vs. GM prism and the expensive vs. cheap glass of wine experiments that proved the participants actually believed to be truths based on the information received over the facts. Nir explains how beliefs can literally change what we see, citing examples like people on diets seeing food as larger and people with a fear of heights perceiving distances as further. He discusses how brands and luxury goods affect perception.

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